![]() This is not to say that this new crop of delivery startups have eschewed criticisms over how it handles its riders. “We don’t adhere to the gig economy model for riders as this only incentivises drivers to speed and increases performance error.” “Weezy use algorithms, but certainly not to regulate and monitor rider performance,” Weezy’s Director of Operations, Mario Adler, told Sifted in a statement. ![]() Weezy, a London-based startup that raised $20m this year, said that it does not enlist delivery riders through the gig economy model. This means rapid and efficient management of orders and assigning deliveries to riders - all managed through algorithms. But over the past 18 months, Europe has seen a flood of new grocery delivery startups, often promising 15-minute deliveries. Grocery boomįor many established food delivery and mobility companies, the scrutiny around algorithmic management will now be on their radar. The platform economy is going to be not only a battleground but also a place for experimentation - a testing ground for these issues. He adds GDPR is “helpful” in reining in the use of data to manage and monitor workers, but only if it’s tightly enforced. You're under management control and how do you do that when that control is by algorithm and it's concealed from you?”įarrar says there needs to be clearer avenues for appealing machine-driven decisions that are based on a driver or rider’s data. “It makes it that much more difficult for workers to bring employment rights claims because you have to prove you're in an employment relationship. “Algorithmic management is part of the misclassification game and one thing that has come out of our Supreme Court win is that contracts as a way of control have receded and what replaces that then is algorithmic control,” James Farrar, general secretary, says. The union, which was involved in the Supreme Court case that recently upended Uber’s classification of drivers in the UK, has filed cases in the Netherlands against Uber and Ola over their use of data in driver management to urge greater data transparency. One particular union that has seized on this issue is the App Drivers & Couriers Union (ADCU). In my view you cannot do this without negotiation.” “The bottom line here is you're profoundly changing the labour relations. Unions that are entering the platform worker debate may need to have an understanding of how these algorithms work, she suggests, or engage with third parties that can assist. ![]() “The impact of algorithmic management of workers is such a big thing that I would be very much in favour of stopping for a moment and saying, ‘What is the impact of all this and how can we bring workers into this conversation?’ Unions and collective bargaining can be really important and can be part of the process.” “There's a new plethora of things to fall under employment law, a new set of rights that belong to employees.” Role of unionsĪccording to Bartoletti, there is a new role for unions in this field as the use of algorithms in managing worker data requires greater levels of negotiation. As delivery riders and drivers secure more rights - such as holiday pay or sick leave - in various jurisdictions, it is logical to ask more questions about the technology used to manage it all, she adds.
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