![]() The marketing strategy used focuses on offline, this is because the target market of Grameen Bank has not yet touched the digital platform. The results of this study are the concept of the marketing mix used, including events and experiences, namely by holding exhibitions and roadshows, world of mouth marketing, using opinion leaders and group meetings, sales promotion girls with sales promotions placed to foster business groups, and by installing advertisements both with print catalog ads (print out advertising) as well as advertisements with digital platforms on YouTube. This research was conducted on women entrepreneur communities in Jatisampurna and Bantar Gebang. This study uses the basic theory of Symbolic Interaction proposed by George Herbert Mead. ![]() The sampling used in this research is snowball sampling. In searching for data, the researcher conducted semi-structured interviews and passive participant observation. This is achieved through qualitative research methods with a case study approach. ![]() ![]() This study aims to determine the marketing mix model used by BTPN Syariah in attracting the interest of the underprivileged community, especially for women to join the PMD program. Grameen Bank is a form of financing model for providing capital by a bank to a group of people who have a lack of ability in terms of economics. In addition, this study underpins the contribution of linguistics in delving global corporate communication.This study examines the case of the money marketing communication used by Islamic banks to promote Grameen Bank products. Content analysis (Kohut and Segar, 1992 Ngai and Singh, 2014) is employed. On the basis of Kim et al.’s E-C identification model, the present study attempts to look at theme analysis of the utterances in the videos. This perception is in line with Employee-Company (E-C) Identification conceptualization (Kim et al., 2010). The videos of employees’ stories contain employees’ utterances that may indicate how the employees perceive themselves and the company. Best selected stories are made into video case studies shown at the annual leadership conference and shared with interviews on digital channel (Youtube, Facebook, etc). The platform demonstrates the most recent, highest rated, and most commented employee stories. Any employee can nominate a colleague who fits this criteria, rate & also give comments via Heroes platform. Invest in a set of inexpensive dollar store magnifying glasses to make this more game-like. You can award points to the words based on different criteria (longest new word, word with most consonants, etc.). It is a CSR program for employees who have shown extraordinary initiative, integrity, and commitment to the company. Give students a list of words to search for in a text or have them find unfamiliar words. In line with the company’s social missions, Unilever creates an internal CSR program called Unilever Heroes. It leads fast-moving consumer goods and many of these brands have long-standing, strong social missions, including Lifebuoy’s drive to promote hygiene through hand washing with soap, and Dove’s campaign for real beauty. The company has 400 brands worldwide focusing on health and well-being and its products are sold in over 190 countries. The present paper discusses Employee-Company (E-C) Identification in Heroes program at Unilever Company.
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